Who Does What?

CHAPTER FOUR

Considering all the moving parts of the Skedda machine, it’s important to understand who does what and where responsibilities lie. Listed below, you’ll find a breakdown of the teams that make up the organization and the associated roles.
The organization consists of the following teams:
Senior Leadership TeamProduct & StrategyBusinessDevelopmentMarketingPeople & Operations SalesAccount Management Customer Success Finance

SENIOR LEADERSHIP TEAM
Mark Gentry, Michael Records, Sam Maurus, Jake Helman, Jenny Moebius, Maria Casella & John-Henry ForsterTop level business direction & mid/long-term strategy

BUSINESS
Strategy, Operations & DevelopmentMark Gentry, assisted by SLTResponsible for business strategy & development, internal processes & documentation and finance

PRODUCT & STRATEGY
Senior Vice President of ProductJohn-Henry ForsterResponsible for overseeing and directing all product efforts, as well as related strategic planning
Product ManagementJohn-Henry Forster, Michael HowardOverseeing development flow, triaging new ideas, collating feedback, product research & feasibility studies, feature review mocks & design research
Product ArchitectureSam MaurusOverseeing the technical aspects of feature development, feature reviews, new solutions, technical issues & platform maintenance

DEVELOPMENT
Chief Architect Sam MaurusResponsible for the technical architecture of the Skedda system, development efforts, and strategic planning related thereto
Lead DevelopersAndrey Stukalin & Dejan Franković Oversight of engineering teams, full-stack development & technical support for the customer-focused team
Senior DevelopersSergey Shipitsin, Stevan Kostoski, Danilo Delibasic, Ali Abdelfattah & Mohammad EmamgholiFull-stack development
Platform EngineerAdedolapo OkunsanmiResponsible for Skedda's entire cloud infrastructure platform

MARKETING
Senior Vice President of MarketingJenny MoebiusResponsible for overseeing and directing all marketing efforts in the business, as well as related strategic planning
Content Marketing SpecialistAlice TwuResponsible for developing and executing initiatives that support scaling Skedda's organic channels and digital marketing efforts
RevOps / Customer Documentation Geneva GordonResponsible for the creation and maintenance of all support content and implementations and maintenance related to our tech stack

PEOPLE & OPERATIONS
Vice President of People & OperationsMaria CasellaResponsible for overseeing and directing all people and operations efforts in the business, as well as related strategic planning

SALES
Vice President of SalesJake HelmanResponsible for overseeing and directing all sales efforts in the business, as well as related strategic planning
Account Executive Team LeadHilary DunnResponsible for training, meeting coordination, new initiative implementation & account executive related content
Account ExecutivesAoife O'Grady, Uri Buriev, Niall Fennell & Emmalia Sutherland, Keenan SchlegelTeam members are responsible for all incoming Premium customer interest
Sales Development RepresentativeAnuj Patel, Pete MillerResponsible for qualifying and converting top-of-funnel demand for the platform

ACCOUNT MANAGEMENT / CUSTOMER ONBOARDING
Customer Onboarding Team LeadPatrick CassidyResponsible for training, meeting coordination, new initiative implementation & account-management-related content
Customer Onboarding ManagersPeter Fairley, Todd McBride, Jeff Morel, Justin Lee & Sam SmithTeam members are responsible for all aspects of initial account setup and ongoing management for our Premium customers

CUSTOMER SUCCESS
Customer Success Team LeadSarah Nzisabira Responsible for training, meeting coordination & new initiative implementation
Customer Success SpecialistsRoss Anderson, Colm O'Fiannaidh, Lise Gervig, Jon Fangboner & Elizabeth LiverettResponsible for real-time customer support for all user levels

FINANCE
Vice President of FinanceMichael RecordsResponsible for overseeing and directing all finance-related processes and systems in the business, as well as related strategic planning
Revenue ManagerKoty MooreResponsible for managing revenue, invoicing, and special projects within the finance organization
Accounting Team (external)Akram Rafiq, Nageswar Rao, Avinash Medapati, Yashavanth NaikResponsible for day-to-day implementation of finance processes and procedures


We also deal with a number of outsourced service providers for map design and other administrative matters.